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Are sex toys becoming more popular?

From the 17th March in the UK, that bastion of the British high street, Boots the Chemist, will be stocking sex toys in over 200 of their stores. Specifically, Boots will launch with ‘So Divine’ sex toys including the Halo Rose Gold Bullet Vibrator and the Lovesexy Vibrator, a remarkable development both for Boots and the company who have persuaded them that the time is right to do this.

This is a real badge of respectability that sex toys are okay, not some dirty secret and that female pleasure is acceptable. This range forms part of the expansion of Boots’ sexual wellness category and feeds into the accepted wisdom that sexual pleasure also plays a huge role in general wellness and maintaining sound health.

Boots are a successful and well respected commercial business, a mainstay and trusted name in the UK for decades so there is no way they would be populating their shelves with goods that just wouldn’t sell; their market intelligence indicates that there is an open demand for these items. It’s no great surprise as sex toys have achieved almost cult status with the success of shows like ‘Sex And The City’ and ‘Fifty Shades of Grey’. Sliding sex toys into popular culture has made them more normal and run of the mill and so now people are wanting them to be far more accessible. These might be people who may not have used a sex toy before. By putting them on the shelves in the store, perhaps Boots are trying to access those people who don’t readily use the internet to do their shopping, a different market segment perhaps.

Boots are a successful and well respected commercial business, a mainstay and trusted name in the UK for decades so there is no way they would be populating their shelves with goods that just wouldn’t sell; their market intelligence indicates that there is an open demand for these items. It’s no great surprise as sex toys have achieved almost cult status with the success of shows like ‘Sex And The City’ and ‘Fifty Shades of Grey’. Sliding sex toys into popular culture has made them more normal and run of the mill and so now people are wanting them to be far more accessible. These might be people who may not have used a sex toy before. By putting them on the shelves in the store, perhaps Boots are trying to access those people who don’t readily use the internet to do their shopping, a different market segment perhaps.

Why sex toys have a real, deep-seated benefit?

Sex toys allow customers (for these purposes we probably mean women) to discover all about their body, work out what turns them on and makes them feel good. Spending time with a sex toy of your choice really can enhance your life and will go on to better your relationships as you discover what you like and communicate that to your partner. Anything that turns you on and helps you to orgasm is going to brighten your day and lift your mind. Studies also show that it can ease aches and pains and even relieve menstrual cramping.

For guys, research has shown that if you masturbate then you decrease your risk of contracting prostate cancer. For couples, sex toys can turn a stale relationship into something vital and fresh but there is still a taboo which surrounds solo use of a sex toy.

Some industry commentators feel that the taboo surrounding sex toys has been pretty much busted for women, hence the latest additions to the Boots catalogue. But where men are concerned, the use of sex toys solo is seen as something grubby, creepy even sordid whereas when women use them it is empowering and sensual. Note that Boots are not stocking solo male sex toys only female. Even women who freely admit having a closet full of sex toys are a bit grossed out if they think their boyfriend has been using one by himself. But male sex toy sales are on the rise (couldn’t resist) so retailers take note.

One of the bestsellers is the Fleshlight,

a very convincing fake vagina in a container designed to appear like a torch and then, of course, there are the ubiquitous cock rings (which Boots sell by the way but they do give female pleasure) and prostate massagers and penis pumps. In surveys, most men privately admitted an interest in sex toys with less than 5% thinking it was weird.

Interestingly, medical experts who deal with Erectile Dysfunction (ED) often recommend the use of sex toys for men who are struggling particularly after prostate surgery when ED is very common. Often the spark that lights the tinder can come from the woman who so enjoys her vibrator that she buys a sex toy for her guy or the guy sees how much pleasure she receives and decides he wants to try something for himself.

What is the best first purchase male sex toy?

That’s a tricky one. Many men often start by experimenting with their partner’s vibrator so an anal vibrator is a nice introduction for prostate stimulation. There are prostate massagers both battery operated and non-vibrating if vibrating is too much at the start. A penis pump can increase the blood flow to the penis so are great for men with ED. The Fleshlight Stamina Training Pack is a hugely successful sell.

Sex toys for men are not about some sort of failure or deficiency, ED sufferers aside, it is about experiencing a gamut of pleasure and experimenting with different types and levels of orgasm. Women are ahead here in this arena and far more in tune with the multi-colours of the orgasm rainbow and the whole gamut of sexual pleasure. For many men, discovering their G-spot with a prostate massager is a whole new thing and so many happy chappies report that they wish they had done this year’s ago.

Studies have shown that around half of men aged between 18 and 65 who use sex toys are much more likely to be aware of their sexual health, conduct regular self-examinations and attend male sexual health clinics. The toys also seemed to increase their sexual desire and satisfaction both in terms of orgasm and general intercourse and this included men who suffered from ED of any age. The Harvard Medical School has pronounced that regular orgasms can lower the incidence of prostate cancer by 22% so there you have it, it’s official, doctor’s orders. Go out and buy yourself a couple of toys.

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